Wacker Neuson About
Source: (Google.com.pk)
Wacker Neuson knows that sometimes you've got to tear it down before you build it up. The company makes equipment for soil and asphalt compaction, concrete production, demolition technology, and pumps, power, and light equipment. The company's products include rammers, as well as rollers, trowels, and rotary hammers. Wacker Neuson also provides rental options and repair services (the rental business is more pervasive in the company's native Germany). The Wacker family retains majority ownership, with senior management also holding equity stakes. In 2007 Germany's Wacker Construction Equipment merged with Neuson Kramer Baumaschinen of Austria to form Wacker Neuson.
Wacker Neuson knows that sometimes you've got to tear it down before you build it up. The company makes equipment for soil and asphalt compaction, concrete production, demolition technology, and pumps, power, and light equipment. The company's products include rammers, as well as rollers, trowels, and rotary hammers. Wacker Neuson also provides rental options and repair services (the rental business is more pervasive in the company's native Germany). The Wacker family retains majority ownership, with senior management also holding equity stakes. In 2007 Germany's Wacker Construction Equipment merged with Neuson Kramer Baumaschinen of Austria to form Wacker Neuson.
Vital information to evaluate opportunity and competition, define strategy, and prepare for sales calls --- anytime, anywhere. Our easy-to-read reports present information on over 900 industry segments, and our industry experts continuously research and update the business information you need to understand your market and your customers.
BIZMOLOGY — There’s a battle going on between the sales and marketing departments at some companies (hopefully not yours). That’s according to a survey commissioned by Lattice Engines about how using predictive analytics software can “solve the lead generation battle between sales and marketing.”
In a nutshell, predictive analytics (from a sales and marketing perspective) involves analyzing your current customer and prospect information and using that data to uncover new sales opportunities.
This customer and prospect information can come from internal and external sources, such as your CRM or marketing automation software, social media followers, website visitors, third-party data providers (such as D&B), and even government filings.
The survey found that despite all the investments in technology to compile this data, marketing departments are still coming up short in the qualified lead department. Two-thirds of respondents said that lead generation needs improvement and that only 30% of leads actually come from marketing; almost half are self-generated by sales reps.
So it looks like we’ve got an abundance of quantity but not enough quality. All of this information has to be interpreted, and that’s where predictive analytics (also known as business intelligence software) comes in.
The survey found a couple of areas where using predictive analytics can help qualify leads:
1. Equip the sales department with insight about accounts and opportunities. For example, analytics software can break down your customers by industry, location, spend, or other criteria to find out who your best prospects are. Perhaps most of your resources go to maintaining those major accounts, but small businesses represent your real growth opportunity.
2. Teach them how to prioritize accounts. Once you know who your best customers and prospects are, sales can properly target them, instead of spending time researching and chasing down unqualified leads. (The survey found salespeople spend 20% of their week on preliminary research.)
The survey found that “while the gap between sales’ expectations for lead generation and what marketing delivers continues to exist,… predictive analytics technology can close it by predicting the previously unpredictable — buyer intent.”
Of course, we all want to predict what our customers need before they even know it, but I’ll settle for knowing who my best prospects are.
For more information, you can buy the survey conducted by CSO Insights titled 2013 Sales Performance Optimization. Lattice Engines commissioned a portion of it. You can also check out what Hoover’s Analytics has to offer here.
Tags:analytics, lead generation, predictive, sales and marketing
Category:Buzzworthy, Computers / Technology
Source: (Google.com.pk)
Wacker Neuson knows that sometimes you've got to tear it down before you build it up. The company makes equipment for soil and asphalt compaction, concrete production, demolition technology, and pumps, power, and light equipment. The company's products include rammers, as well as rollers, trowels, and rotary hammers. Wacker Neuson also provides rental options and repair services (the rental business is more pervasive in the company's native Germany). The Wacker family retains majority ownership, with senior management also holding equity stakes. In 2007 Germany's Wacker Construction Equipment merged with Neuson Kramer Baumaschinen of Austria to form Wacker Neuson.
Wacker Neuson knows that sometimes you've got to tear it down before you build it up. The company makes equipment for soil and asphalt compaction, concrete production, demolition technology, and pumps, power, and light equipment. The company's products include rammers, as well as rollers, trowels, and rotary hammers. Wacker Neuson also provides rental options and repair services (the rental business is more pervasive in the company's native Germany). The Wacker family retains majority ownership, with senior management also holding equity stakes. In 2007 Germany's Wacker Construction Equipment merged with Neuson Kramer Baumaschinen of Austria to form Wacker Neuson.
Vital information to evaluate opportunity and competition, define strategy, and prepare for sales calls --- anytime, anywhere. Our easy-to-read reports present information on over 900 industry segments, and our industry experts continuously research and update the business information you need to understand your market and your customers.
BIZMOLOGY — There’s a battle going on between the sales and marketing departments at some companies (hopefully not yours). That’s according to a survey commissioned by Lattice Engines about how using predictive analytics software can “solve the lead generation battle between sales and marketing.”
In a nutshell, predictive analytics (from a sales and marketing perspective) involves analyzing your current customer and prospect information and using that data to uncover new sales opportunities.
This customer and prospect information can come from internal and external sources, such as your CRM or marketing automation software, social media followers, website visitors, third-party data providers (such as D&B), and even government filings.
The survey found that despite all the investments in technology to compile this data, marketing departments are still coming up short in the qualified lead department. Two-thirds of respondents said that lead generation needs improvement and that only 30% of leads actually come from marketing; almost half are self-generated by sales reps.
So it looks like we’ve got an abundance of quantity but not enough quality. All of this information has to be interpreted, and that’s where predictive analytics (also known as business intelligence software) comes in.
The survey found a couple of areas where using predictive analytics can help qualify leads:
1. Equip the sales department with insight about accounts and opportunities. For example, analytics software can break down your customers by industry, location, spend, or other criteria to find out who your best prospects are. Perhaps most of your resources go to maintaining those major accounts, but small businesses represent your real growth opportunity.
2. Teach them how to prioritize accounts. Once you know who your best customers and prospects are, sales can properly target them, instead of spending time researching and chasing down unqualified leads. (The survey found salespeople spend 20% of their week on preliminary research.)
The survey found that “while the gap between sales’ expectations for lead generation and what marketing delivers continues to exist,… predictive analytics technology can close it by predicting the previously unpredictable — buyer intent.”
Of course, we all want to predict what our customers need before they even know it, but I’ll settle for knowing who my best prospects are.
For more information, you can buy the survey conducted by CSO Insights titled 2013 Sales Performance Optimization. Lattice Engines commissioned a portion of it. You can also check out what Hoover’s Analytics has to offer here.
Tags:analytics, lead generation, predictive, sales and marketing
Category:Buzzworthy, Computers / Technology
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